About 40 North

I advise technology suppliers on strategic positioning and direction, the competitive landscape and the enterprise perspective. I most recently spent two years studying emerging AI technologies, exclusively focused on how enterprises are adopting AI and the challenges they face. Previously, I spent several years as an analyst following the observability market. I was the only full-time contributor to the largest program ever at IDC and grew my observability program at 451 Research into a $1m+ business.   

Prior to becoming an industry analyst, I spent a couple of decades as a journalist. As editor in chief for Fierce Markets' enterprise IT newsletters I managed a dozen writers contributing to newsletters with subscribers counting 40,000+. I've written for The New York Times, Wired, the Economist (Babbage blog, as "N.G."), CNN/Money, The Seattle Times, Seattle Magazine, Medium, Computerworld and MIT Technology Review.

In addition to my professional work, I co-founded a nonprofit focused on food waste & food insecurity and commit to volunteering on a regular basis, including most recently with Frontline Dignity, an organization working to mitigate harm caused by ICE activity against our immigrant neighbors. 

In my spare time, I'm working on a book that tells the opposing stories of my ancestors who fought against each other in WWI. I'm still uncovering the stories as I sift through a recently discovered cache of letters -- 88 written in German and 125 in English -- written to and from my grandfather, great grandfather and great uncle. I'm documenting the story at ngohring.com. 

I'm currently based in Pittsburgh, PA (at 40 °  North  latitude).